Smart Insights https://www.smartinsights.com/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Aug 2025 13:16:38 +0000 en-US hourly 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Tue, 05 Aug 2025 13:00:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Tue, 05 Aug 2025 12:00:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases show the amazing opportunities for marketers using ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..

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]]> 15 best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Mon, 04 Aug 2025 13:00:02 +0000 https://www.smartinsights.com/?p=165108 15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT, Gemini and Claude I originally created this article when ChatGPT first launched to support my article How can I use …..

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]]> How to define SMART marketing objectives (with example RACE KPIs) https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Jul 2025 09:15:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 How brands can humanize their TikTok strategy through UGC https://www.smartinsights.com/social-media-marketing/how-brands-humanize-tiktok-strategy-ugc/ Tue, 08 Jul 2025 13:45:08 +0000 https://www.smartinsights.com/?p=169864 TikTok's algorithm doesn't care about your brand's follower count. It doesn't care about your blue tick or your quarterly marketing budget. What it does care about – obsessively - is authentic human connection and interest. The most successful brands on …..

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]]> How to create an actionable customer journey map using RACE https://www.smartinsights.com/marketplace-analysis/consumer-buying-behaviour/create-an-actionable-customer-journey-map-using-race/ Wed, 18 Jun 2025 10:01:07 +0000 https://www.smartinsights.com/?p=164048 Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many …..

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]]> How to structure an effective campaign plan to win more customers? https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Mon, 26 May 2025 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 The 5 best marketing media channels for small businesses and startups? https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/#comments Fri, 16 May 2025 08:00:23 +0000 http://www.smartinsights.com/?p=25069 How to select the best digital and traditional marketing channels from 30+ alternatives using 2 practical tools Naturally, small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/feed/ 16 What is the best digital marketing / marketing framework? https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-marketing-framework/ Tue, 06 May 2025 11:30:14 +0000 https://www.smartinsights.com/?p=169811 How the RACE Framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today because of all the …..

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]]> The AIDA model https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/ https://www.smartinsights.com/traffic-building-strategy/offer-and-message-development/aida-model/#comments Sun, 20 Apr 2025 08:30:00 +0000 http://www.smartinsights.com/?p=30558 AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing …..

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