Dave Chaffey https://www.smartinsights.com/author/davechaffey/ Digital Marketing > The Marketing Strategy Blog Thu, 07 Aug 2025 13:16:38 +0000 en-US hourly 1 The Content Marketing Matrix https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/#comments Tue, 05 Aug 2025 13:00:54 +0000 http://www.smartinsights.com/?p=13758 A content marketing planning tool to help marketers generate a matrix of ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of …..

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]]> https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/feed/ 53 How can I use ChatGPT for marketing? https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/how-can-i-use-chatgpt-for-marketing/ Tue, 05 Aug 2025 12:00:10 +0000 https://www.smartinsights.com/?p=164862 My example dialogues and use cases show the amazing opportunities for marketers using ChatGPT and other generative AI tools I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends …..

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]]> 15 best prompts for using ChatGPT for digital marketing https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/the-best-prompts-for-using-chatgpt-for-digital-marketing/ Mon, 04 Aug 2025 13:00:02 +0000 https://www.smartinsights.com/?p=165108 15 practical examples of Generative AI prompts to support content marketing, email marketing, search and social media marketing for ChatGPT, Gemini and Claude I originally created this article when ChatGPT first launched to support my article How can I use …..

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]]> How to define SMART marketing objectives (with example RACE KPIs) https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/#comments Tue, 29 Jul 2025 09:15:29 +0000 http://www.smartinsights.com/?p=31878 From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/feed/ 30 How to structure an effective campaign plan to win more customers? https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/ https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/#respond Mon, 26 May 2025 07:22:03 +0000 http://www.smartinsights.com/?p=98734 What are the six essential parts of a campaign planning template? Today's marketing campaigns are complex since they need to reach and engage audiences across a range of digital and traditional channels as shown by our RACE customer customer lifecycle …..

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]]> https://www.smartinsights.com/traffic-building-strategy/campaign-planning/structure-effective-campaign-plan/feed/ 0 The 5 best marketing media channels for small businesses and startups? https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/ https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/#comments Fri, 16 May 2025 08:00:23 +0000 http://www.smartinsights.com/?p=25069 How to select the best digital and traditional marketing channels from 30+ alternatives using 2 practical tools Naturally, small businesses have particularly limited resources whether it is people or budget, so it's crucial to select the most cost-effective communications to …..

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]]> https://www.smartinsights.com/online-brand-strategy/multichannel-strategies/select-marketing-channels/feed/ 16 What is the best digital marketing / marketing framework? https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-marketing-framework/ Tue, 06 May 2025 11:30:14 +0000 https://www.smartinsights.com/?p=169811 How the RACE Framework can help you improve your digital marketing Marketing frameworks are really useful tools to help us plan, manage and optimize marketing. They’re particularly useful for digital marketing, since it’s so complex today because of all the …..

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]]> What is digital marketing? Our visual summary of 18 key techniques. 2025 edition. https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/#respond Thu, 10 Apr 2025 07:10:00 +0000 http://www.smartinsights.com/?p=60037 Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success by focusing on the 18 most important digital marketing techniques Simply put, our definition of digital marketing, or online marketing, is: "Achieving marketing …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/feed/ 0 How to perform gap analysis to boost your SEO and content marketing https://www.smartinsights.com/search-engine-optimisation-seo/seo-gap-analysis-using-google-webmaster-tools/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-gap-analysis-using-google-webmaster-tools/#respond Wed, 09 Apr 2025 18:35:30 +0000 http://www.smartinsights.com/?p=37029 Learn how to estimate your share of search for different keywords using Google Search Console, and how to perform a gap analysis to find your SEO gaps Making better use of organic search is a cost-effective technique for generating leads …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-gap-analysis-using-google-webmaster-tools/feed/ 0 How to use Standard Operating Procedures (SOPs) for marketing https://www.smartinsights.com/digital-marketing-strategy/how-to-use-standard-operating-procedures-sops-for-marketing/ Thu, 06 Mar 2025 10:35:04 +0000 https://www.smartinsights.com/?p=168685 Do you, or does your organization, use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more …..

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