Measuring ROI - Smart Insights https://www.smartinsights.com/tag/measuring-roi/ Digital Marketing > The Marketing Strategy Blog Thu, 17 Apr 2025 10:07:42 +0000 en-US hourly 1 How to define effective digital marketing objectives and KPIs to achieve your goals? https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/ https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/#respond Tue, 15 Apr 2025 11:00:00 +0000 https://www.smartinsights.com/?p=101150 A practical guide to select the SMART digital Key Performance Indicators to grow your business in 2025 using VQVC KPIs are a useful way for digital marketers to set expectations and prove that their work is having a positive impact. …..

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]]> https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/choosing-effective-digital-marketing-kpis/feed/ 0 8 easy to use annual marketing budget templates for small and medium businesses https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/ https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/#respond Fri, 24 Jan 2025 14:25:48 +0000 https://www.smartinsights.com/?p=130541 How to strategically manage your marketing spend with 8 integrated simple marketing budget templates for different types of marketing investment Setting strategic and channel direction, working toward commercial objectives and KPIs, and monitoring your success is great. But if you're …..

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]]> https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/8-easy-annual-marketing-plan-and-budgeting-templates/feed/ 0 Digital marketing objectives: How to plan, measure and achieve your marketing goals https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/ https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/#respond Fri, 02 Dec 2022 15:50:00 +0000 https://www.smartinsights.com/?p=148482 Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you're …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/how-to-set-digital-marketing-objectives/feed/ 0 Why reviewing marketing performance should be at the top of your priority list in 2021 https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/reviewing-marketing-performance/ https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/reviewing-marketing-performance/#respond Wed, 23 Dec 2020 11:00:00 +0000 https://www.smartinsights.com/?p=147992 Good digital marketing isn't just about creating content, you also need to review your performance to see where it can be improved How often do you review your marketing performance? Creating great content for the various channels you use for …..

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]]> https://www.smartinsights.com/managing-digital-marketing/capability-performance-review/reviewing-marketing-performance/feed/ 0 Pharmaceutical marketing strategies: 3 recommendations for your 2021 marketing plan https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/ https://www.smartinsights.com/traffic-building-strategy/media-attribution/digital-marketing-healthcare-attribution/#comments Tue, 24 Nov 2020 15:00:00 +0000 http://www.smartinsights.com/?p=47790 Read up on our latest pharmaceutical marketing strategy recommendations to optimize your marketing plan and convert more customers over the next 12 months Take stock heading into 2021 after what has been a challenging year for pharmaceutical marketers, healthcare, medical …..

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