Phil Treagus-Evans https://www.smartinsights.com/author/phil-treagus-evans/ Digital Marketing > The Marketing Strategy Blog Wed, 09 Jul 2025 10:47:00 +0000 en-US hourly 1 How brands can humanize their TikTok strategy through UGC https://www.smartinsights.com/social-media-marketing/how-brands-humanize-tiktok-strategy-ugc/ Tue, 08 Jul 2025 13:45:08 +0000 https://www.smartinsights.com/?p=169864 TikTok's algorithm doesn't care about your brand's follower count. It doesn't care about your blue tick or your quarterly marketing budget. What it does care about – obsessively - is authentic human connection and interest. The most successful brands on …..

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