Google algorithm updates - Smart Insights https://www.smartinsights.com/tag/google-algorithm-updates/ Digital Marketing > The Marketing Strategy Blog Thu, 21 May 2020 12:05:28 +0000 en-US hourly 1 Google changes featured snippets and e-commerce growth – News roundup https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/#respond Fri, 24 Jan 2020 11:15:00 +0000 https://www.smartinsights.com/?p=148502 Google has changed search listings related to featured snippets, e-commerce to grow by over 30% in five years, Google urged to rethink third-party cookie blocking, Netflix named favourite UK brand Google has dominated the news this week following its announcement …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-24-january-2020/feed/ 0 No stars in SERPs? Reviews on your site are still valuable https://www.smartinsights.com/ecommerce/customer-reviews-social-proof/no-stars-in-serps-reviews-on-your-site-are-still-valuable/ https://www.smartinsights.com/ecommerce/customer-reviews-social-proof/no-stars-in-serps-reviews-on-your-site-are-still-valuable/#respond Tue, 05 Nov 2019 11:00:00 +0000 https://www.smartinsights.com/?p=146292 Even in a world where business reviews no longer contribute to aggregate star ratings in SERPs, there are plenty of reasons to include them on your website.  In mid-September, Google made a significant change to the way it displays business websites …..

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]]> https://www.smartinsights.com/ecommerce/customer-reviews-social-proof/no-stars-in-serps-reviews-on-your-site-are-still-valuable/feed/ 0 Google’s BERT update and Twitter’s political ad ban – News roundup https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-1-november-2019/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-1-november-2019/#respond Fri, 01 Nov 2019 11:25:00 +0000 https://www.smartinsights.com/?p=145941 Google's BERT update, Twitter's political ad ban, Snapchat's new 'share to Snapchat' button, $65m of influencer campaigns reaching fake accounts, ACCC sues Google over location data, Facebook updates video ad metrics The last week has been a fairly busy one …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/news-roundup-1-november-2019/feed/ 0 How to fix your website if you were hit by Google Medic https://www.smartinsights.com/search-engine-optimisation-seo/how-to-fix-your-website-if-you-were-hit-by-google-medic/ https://www.smartinsights.com/search-engine-optimisation-seo/how-to-fix-your-website-if-you-were-hit-by-google-medic/#respond Mon, 01 Jul 2019 08:00:00 +0000 https://www.smartinsights.com/?p=140462 Did you see your website’s ranking dwindle following the August Google Medic update? Find out how you can recover As you might expect given its name, "Medic" - Google’s August 2018 algorithm update - affected many websites in the health …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/how-to-fix-your-website-if-you-were-hit-by-google-medic/feed/ 0 Google’s search result update and Instagram’s growing brand value – News roundup https://www.smartinsights.com/conversion-optimisation/site-search-optimisation-conversion-optimisation-2/news-roundup-14-june-2019/ https://www.smartinsights.com/conversion-optimisation/site-search-optimisation-conversion-optimisation-2/news-roundup-14-june-2019/#respond Fri, 14 Jun 2019 10:00:00 +0000 https://www.smartinsights.com/?p=139055 Google changes search results, Instagram has fastest growing brand value, video is most engaging in-app ad format, Facebook meeting with anti-censorship groups, YouTube cracks down on white supremacist content, TikTok testing new ad targeting tools One of the biggest updates …..

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]]> https://www.smartinsights.com/conversion-optimisation/site-search-optimisation-conversion-optimisation-2/news-roundup-14-june-2019/feed/ 0 Google’s core update and Instagram’s new influencer ad tool – News roundup https://www.smartinsights.com/digital-marketing-strategy/news-round-up-7-june-2019/ https://www.smartinsights.com/digital-marketing-strategy/news-round-up-7-june-2019/#respond Fri, 07 Jun 2019 10:00:00 +0000 https://www.smartinsights.com/?p=138457 The latest on Google's June 2019 core update, Instagram's Paid Partnerships, the rise in digital ad fraud, junk food ads aimed at children banned, Google faces DOJ investigation The big news this week is the rollout of Google's latest core …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/news-round-up-7-june-2019/feed/ 0 How the winners from Google’s EAT update demonstrates the new standards for content quality https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/googles-eat-update-demonstrates-new-standards-content-quality/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/googles-eat-update-demonstrates-new-standards-content-quality/#respond Thu, 10 Jan 2019 15:00:00 +0000 https://www.smartinsights.com/?p=130045 Five months after Google announced the rolling out of what is commonly known as the ‘EAT Update’, just what have we learned about Google’s interpretations of expertise, authority and trustworthiness? The answers lie in those brands that have thrived Since …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-content-strategy/googles-eat-update-demonstrates-new-standards-content-quality/feed/ 0 3 Things you need to know about Google’s ‘Mobile-First’ Index https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/3-things-need-know-googles-mobile-first-index/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/3-things-need-know-googles-mobile-first-index/#respond Tue, 24 Jan 2017 09:00:00 +0000 http://www.smartinsights.com/?p=82291 How keep your SEO strategy up to date with the latest mobile index changes We all are living in a mobile world. Most of us pick our phones at the moment we wake up in the morning. Mobile phones have become …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/3-things-need-know-googles-mobile-first-index/feed/ 0 Penguin 4.0 and Disavow: The Hard Truths that Need to be Told https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/penguin-4-0-disavow-hard-truths-need-told/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/penguin-4-0-disavow-hard-truths-need-told/#respond Fri, 28 Oct 2016 10:00:00 +0000 http://www.smartinsights.com/?p=79103 Just because Penguin constantly updates, doesn't mean you can throw out the disavow file When taking to the familiar waters of the social media swimming pool this morning, instead of enjoying my relaxed, smooth, exercise regime, I was met by …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/penguin-4-0-disavow-hard-truths-need-told/feed/ 0 Understanding Conversion Rate Optimisation and SEO after RankBrain https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/understanding-conversion-rate-optimisation-seo-rankbrain/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/understanding-conversion-rate-optimisation-seo-rankbrain/#comments Thu, 07 Apr 2016 08:00:00 +0000 http://www.smartinsights.com/?p=70126 3 SEO techniques not to use and 3 recommended techniques to take advantage of Google's RankBrain Ever since Google unveiled RankBrain as the latest leap in their search algorithm’s efficiency just a day after Christmas last year, the ripples it created …..

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