Google Analytics Segmentation - Smart Insights https://www.smartinsights.com/archive/google-analytics/google-analytics-segmentation/ Digital Marketing > The Marketing Strategy Blog Wed, 09 Sep 2020 07:10:18 +0000 en-US hourly 1 How to use (Advanced) Segments in Google Analytics https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/#comments Wed, 09 Sep 2020 14:00:33 +0000 http://www.smartinsights.com/?p=2076 10 ways to segment website visitors using Google Analytics When I work on E-commerce projects to identify methods to increase conversion, I always start with a structured analysis of the current effectiveness of customer journeys for different segments, using Google …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/segmenting-google-analytics/feed/ 20 Google’s new Conversion Probability metric https://www.smartinsights.com/google-analytics/google-analytics-segmentation/googles-conversion-probablility/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/googles-conversion-probablility/#respond Mon, 23 Apr 2018 15:00:19 +0000 https://www.smartinsights.com/?p=113887 Chart of the Day: Use Machine Learning AI to understand the propensity of your site visitors to convert I'm reviewing a different type of Chart today since while reviewing Google's Demo Account while working on some new learning materials for our …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/googles-conversion-probablility/feed/ 0 Using Google Analytics to improve your Digital Marketing [Infographic] https://www.smartinsights.com/google-analytics/google-analytics-segmentation/using-google-analytics-improve-digital-marketing-infographics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/using-google-analytics-improve-digital-marketing-infographics/#comments Wed, 04 Nov 2015 09:00:00 +0000 http://www.smartinsights.com/?p=50505 Tips on using Google Analytics to improve traffic building and conversion Google Analytics provides a wealth of insight, so much more than the basic visits, page views and bounce rates which are are the limit of what some marketers consider. So …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/using-google-analytics-improve-digital-marketing-infographics/feed/ 3 One of the most important changes ever made to Google Analytics? https://www.smartinsights.com/google-analytics/google-analytics-segmentation/one-of-the-most-important-changes-ever-made-to-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/one-of-the-most-important-changes-ever-made-to-google-analytics/#comments Thu, 29 Aug 2013 13:58:59 +0000 http://www.smartinsights.com/?p=28179 Google rolls out a major update to Advanced Segments Value: [rating=4] Timing: Originally announced July 16th 2013, rolled out end August 2013 Recommended link: Google Analytics announcement on new Advanced segmentation feature I've updated this post as a reminder that …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/one-of-the-most-important-changes-ever-made-to-google-analytics/feed/ 3 5 questions to ask before you develop your B2B mobile marketing strategy https://www.smartinsights.com/google-analytics/google-analytics-segmentation/mobile-google-analytics/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/mobile-google-analytics/#comments Tue, 27 Mar 2012 07:00:39 +0000 http://www.smartinsights.com/?p=11966 Using Google Analytics to review changes in mobile site usage by prospects and customers As mobile device usage rapidly increases amongst buyers and influencers accessing content related to your products or services, it may be the perfect reason to start …..

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]]> https://www.smartinsights.com/google-analytics/google-analytics-segmentation/mobile-google-analytics/feed/ 2 Your online segmentation options for site visitors https://www.smartinsights.com/google-analytics/google-analytics-segmentation/your-online-segmentation-options-for-site-visitors/ https://www.smartinsights.com/google-analytics/google-analytics-segmentation/your-online-segmentation-options-for-site-visitors/#comments Sat, 13 Oct 2007 10:56:05 +0000 http://www.davechaffey.com/blog/web-analytics/your-online-segmentation-options-for-site-visitors/ The concept of segmentation, is of course, well-known to marketers but it is a term increasingly applied within web analytics. While analytics specialists may be up-to-speed on online segmentation options, most marketers won't have time to get-to-grips with the options. So, I'm pleased to be present this interview with analytics specialist Hugh Gage to enlighten us about the online segmentation options...

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