Marketing automation - Smart Insights https://www.smartinsights.com/archive/lead-generation/marketing-automation/ Digital Marketing > The Marketing Strategy Blog Mon, 24 Feb 2020 10:59:05 +0000 en-US hourly 1 5 things to consider when using marketing automation https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/ https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/#respond Mon, 24 Feb 2020 11:00:00 +0000 https://www.smartinsights.com/?p=134954 Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/using-marketing-automation/feed/ 0 Is your email marketing ready for an AI makeover? https://www.smartinsights.com/lead-generation/marketing-automation/is-your-email-marketing-ready-for-an-ai-makeover/ https://www.smartinsights.com/lead-generation/marketing-automation/is-your-email-marketing-ready-for-an-ai-makeover/#respond Mon, 09 Dec 2019 09:55:00 +0000 https://www.smartinsights.com/?p=124666 Are you looking for something that gives you the edge and helps take email campaign performance to the next level? So you’ve been optimizing your email programme for a while now, you’ve segmented your database, developed customer personas, and you’ve implemented …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/is-your-email-marketing-ready-for-an-ai-makeover/feed/ 0 How AI-based chat is transforming lead generation https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/ https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/#respond Tue, 03 Dec 2019 15:00:00 +0000 https://www.smartinsights.com/?p=134988 The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/hai-based-chat-transforming-lead-generation/feed/ 0 6 Steps to Selecting a B2B Marketing Automation Platform https://www.smartinsights.com/lead-generation/marketing-automation/6-steps-selecting-b2b-marketing-automation-platform/ https://www.smartinsights.com/lead-generation/marketing-automation/6-steps-selecting-b2b-marketing-automation-platform/#respond Thu, 12 Sep 2019 10:00:00 +0000 http://www.smartinsights.com/?p=76399 The right vendor depends on your own personal requirements Marketing Automation vendors are not one-size-fits-all. It is important that you choose the right vendor for your specific business requirements as B2B companies have more complex and longer buyer journeys and …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/6-steps-selecting-b2b-marketing-automation-platform/feed/ 0 How to balance automation and personalization https://www.smartinsights.com/lead-generation/marketing-automation/balance-automation-personalization/ https://www.smartinsights.com/lead-generation/marketing-automation/balance-automation-personalization/#respond Mon, 20 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138166 The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/balance-automation-personalization/feed/ 0 Your Marketing Automation getting the job done? Here are a few tips to measure its effectiveness https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/ https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/#respond Thu, 14 Mar 2019 11:00:42 +0000 https://www.smartinsights.com/?p=121437 Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software If you’re a …..

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]]> https://www.smartinsights.com/digital-marketing-strategy/your-marketing-automation-getting-job-done-here-are-few-tips-measure-effectiveness/feed/ 0 Role of AI in enhancing the deal management process https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/ https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/#respond Wed, 27 Feb 2019 15:00:00 +0000 https://www.smartinsights.com/?p=133802 Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer …..

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]]> https://www.smartinsights.com/lead-generation/role-of-ai-in-enhancing-the-deal-management-process/feed/ 0 Build the perfect conversion funnel with marketing automation https://www.smartinsights.com/lead-generation/marketing-automation/build-the-perfect-conversion-funnel-with-marketing-automation/ https://www.smartinsights.com/lead-generation/marketing-automation/build-the-perfect-conversion-funnel-with-marketing-automation/#respond Tue, 29 Jan 2019 11:00:18 +0000 https://www.smartinsights.com/?p=132333 "Diamonds are forever but converted customers are even better" (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/build-the-perfect-conversion-funnel-with-marketing-automation/feed/ 0 3 reasons why Marketing Automation Strategy will need an AI-bot https://www.smartinsights.com/lead-generation/marketing-automation/3-reasons-why-marketing-automation-strategy-will-need-an-ai-bot/ https://www.smartinsights.com/lead-generation/marketing-automation/3-reasons-why-marketing-automation-strategy-will-need-an-ai-bot/#respond Mon, 09 Jul 2018 14:00:00 +0000 https://www.smartinsights.com/?p=119138 Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here …..

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]]> https://www.smartinsights.com/lead-generation/marketing-automation/3-reasons-why-marketing-automation-strategy-will-need-an-ai-bot/feed/ 0 Global Email Marketing and Marketing Automation ROI benchmarks 2018 https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/ https://www.smartinsights.com/lead-generation/marketing-automation/global-email-marketing-and-marketing-automation-roi-benchmarks-2018/#respond Wed, 27 Jun 2018 08:00:00 +0000 https://www.smartinsights.com/?p=118182 See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We've recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year's …..

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