Event marketing - Smart Insights https://www.smartinsights.com/archive/lead-generation/event-marketing/ Digital Marketing > The Marketing Strategy Blog Mon, 16 Aug 2021 14:35:26 +0000 en-US hourly 1 Integrating events and social media to generate business https://www.smartinsights.com/lead-generation/event-marketing/integrating-events-and-social-media/ https://www.smartinsights.com/lead-generation/event-marketing/integrating-events-and-social-media/#respond Mon, 02 Mar 2020 15:00:00 +0000 https://www.smartinsights.com/?p=150321 In this digital era we live in, the integration of live events and social media has proven to be a marketing strategy with high ROI The events industry generates $ 1.5 trillion annually around the globe. In this digital era …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/integrating-events-and-social-media/feed/ 0 Reimagining events marketing through an ABM lens https://www.smartinsights.com/lead-generation/event-marketing/reimagining-events-marketing-through-an-abm-lens/ https://www.smartinsights.com/lead-generation/event-marketing/reimagining-events-marketing-through-an-abm-lens/#respond Thu, 01 Aug 2019 08:00:00 +0000 https://www.smartinsights.com/?p=118847 An account-based twist to your experiential planning In the B2B marketer’s toolkit, events are pretty much stitched into the fabric. For as long as there have been buyers and sellers in a market there have been events that bring the …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/reimagining-events-marketing-through-an-abm-lens/feed/ 0 Planning a corporate event? Here’s what event planners have to say [Infographic] https://www.smartinsights.com/lead-generation/planning-a-corporate-event-heres-what-event-planners-have-to-say-infographic/ https://www.smartinsights.com/lead-generation/planning-a-corporate-event-heres-what-event-planners-have-to-say-infographic/#respond Thu, 30 May 2019 08:00:00 +0000 https://www.smartinsights.com/?p=138169 Whether it's a large-scale conference designed to set the standards for the next phase of industry growth, or a trade show to give prospective clients a reason to work with you, these events require detailed planning Annual conferences and trade …..

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]]> https://www.smartinsights.com/lead-generation/planning-a-corporate-event-heres-what-event-planners-have-to-say-infographic/feed/ 0 The importance of communication in event marketing https://www.smartinsights.com/lead-generation/event-marketing/importance-communication-event-marketing/ https://www.smartinsights.com/lead-generation/event-marketing/importance-communication-event-marketing/#respond Tue, 09 Apr 2019 10:00:00 +0000 https://www.smartinsights.com/?p=136083 How to plan, market and execute an event around communication Communication is at the heart of everything we do, enabling us to form relationships, carry out work and achieve our goals. It is also at the heart of successful event …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/importance-communication-event-marketing/feed/ 0 The Key Steps to Take After a B2B Event [Infographic] https://www.smartinsights.com/lead-generation/event-marketing/key-steps-take-b2b-event-infographic/ https://www.smartinsights.com/lead-generation/event-marketing/key-steps-take-b2b-event-infographic/#respond Tue, 06 Jun 2017 10:00:00 +0000 http://www.smartinsights.com/?p=81929 Your post-B2B event checklist Momentum can be an uncommonly powerful force. Rarely will the opportunity to leverage it in the business world be greater than in the aftermath of an inspiring corporate event that your company has hosted. If all …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/key-steps-take-b2b-event-infographic/feed/ 0 4 proven ways to generate website leads at events https://www.smartinsights.com/lead-generation/event-marketing/4-proven-ways-generate-website-leads-events/ https://www.smartinsights.com/lead-generation/event-marketing/4-proven-ways-generate-website-leads-events/#respond Thu, 01 Dec 2016 09:00:00 +0000 http://www.smartinsights.com/?p=79948 Examples of companies successfully using events to generate high-quality leads Whether you’re organising events or attending them, face-to-face marketing can be one of the most powerful lead gen tools in your arsenal. Pair this up with a killer data capture …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/4-proven-ways-generate-website-leads-events/feed/ 0 Increasing event engagement with technology https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/ https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/#respond Thu, 17 Dec 2015 15:00:00 +0000 http://www.smartinsights.com/?p=60046 How technology can boost the effectiveness of your event If your brand has been struggling to make a splash in its sector, it might be time to think about incorporating face-to-face tactics into your marketing methods to show your audience …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/increasing-event-engagement-technology/feed/ 0 A Marketers Guide to Tentpole Marketing https://www.smartinsights.com/lead-generation/event-marketing/a-marketers-guide-to-tentpole-marketing/ https://www.smartinsights.com/lead-generation/event-marketing/a-marketers-guide-to-tentpole-marketing/#respond Fri, 09 Oct 2015 08:00:00 +0000 http://www.smartinsights.com/?p=58142 How to use Tentpole Marketing tactics to grow social buzz around events big and small Think of a movie that hasn’t come out yet. A big movie, that’s making a lot of noise at the moment. This is a movie that’s probably …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/a-marketers-guide-to-tentpole-marketing/feed/ 0 Tips for first-time trade show exhibitors https://www.smartinsights.com/lead-generation/event-marketing/tips-first-time-trade-show-exhibitors/ https://www.smartinsights.com/lead-generation/event-marketing/tips-first-time-trade-show-exhibitors/#comments Fri, 04 Sep 2015 08:00:54 +0000 http://www.smartinsights.com/?p=35283 5 steps you should take when exhibiting at your first trade show Preparing for a trade show can be a challenging experience. From the financial to the logistical, trade shows offer a massive range of benefits for your business but …..

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]]> https://www.smartinsights.com/lead-generation/event-marketing/tips-first-time-trade-show-exhibitors/feed/ 3 Using Content Marketing to boost your trade show event effectiveness https://www.smartinsights.com/lead-generation/event-marketing/content-marketing-events/ https://www.smartinsights.com/lead-generation/event-marketing/content-marketing-events/#respond Thu, 03 Sep 2015 10:00:10 +0000 http://www.smartinsights.com/?p=41638 7 ideas for exhibitors showing how you can integrate content marketing into your next event Every B2B marketer is familiar with the lead generation and branding benefits of trade shows made possible by the highly focused audience of potential customers to the brand …..

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