Comments on: Prioritising your online presence with the Digital Marketing Radar

By: manchesterlakesapartments

manchesterlakesapartments — Mon, 27 Jul 2015 09:06:36 +0000

We are now at the point where mobile media time Is now greater than desktop and other media! The statistics are quite shocking which now shows the importance of mobile SEO and Reputation Management in your overall marketing strategy.

By: Lucy

Lucy — Thu, 23 Jan 2014 10:59:00 +0000

Hi Dave,

just wonder where could i find the downloadable blank template for the radar? i’ve been looking for it in the free download section…

Cheers,

By: Dave Chaffey

Dave Chaffey — Thu, 14 Mar 2013 15:47:00 +0000

In reply to John-Michael Scott.

Glad you like it John – and thanks for adding to it – it could use an update for 2013 although the groups of areas don’t change much.

Useful to flag up Yelp and the text links – thanks for sharing.

Dave

By: John-Michael Scott

John-Michael Scott — Wed, 13 Mar 2013 21:00:00 +0000

I have to admit, while I appreciate the heck out of this radar – I think there are some clear missing annotations:
1. When a person searches for a “product” and has previously made a purchase on Amazon, there is a strong trend toward that person returning to Amazon to look up any other consumer product.
2. When a person searches for a restaurant or other local business on Yelp, there is a strong trend toward that person returning to Yelp to look up any other local business – with a caveat – if someone has looked for a home repair business of any sort – there is a bifurcation taking place between Yelp and Angie’s List.
3. When a person is searching for general information without clarity of terms that they should be using, there is a strong trend toward that person using Google, or whatever search engine they happen to have on their mobile device (usually google).

So – depending on what you are offering – the text search is likely to be found on one of these 3 other sites and that really has to be taken into account.

it is interesting that the Yelp insignia is in your graphic above, but not in your radar. In real world terms, I have heard from multiple local business people who are getting a lot of pull-thru from yelp searches – while this is anecdotal – it is a rising trend that should be accounted for.

Cheers and thank you for the simplification of the Conversation Prism. Love Jess & Brian’s work, but it is really a disaster trying to speak with a business person today about these things.

One last comment – Social Bookmarking…Pinterest is exploding in this space with it’s highly visual approach.

Cheers!

By: Dave Chaffey

Dave Chaffey — Mon, 03 Dec 2012 18:02:00 +0000

In reply to Simon.

Hi Simon,

Yes, we did create a PDF version which is available free for Basic members as part of the free downloads (access from the Membership menu).
We didn’t do a blank version in Powerpoint since we thought people would like to create their own and many other priorities to update content – sorry.
HTH, Dave

By: Simon

Simon — Fri, 30 Nov 2012 14:39:00 +0000

Hi Dave, Did you get around to creating the blank version and PDF version? Would be really useful for me.

By: Dave Chaffey

Dave Chaffey — Thu, 02 Dec 2010 15:07:16 +0000

In reply to Neil Thompson.

A fair/good question Neil, it doesn’t really fit in any of these categories really, with the closest fit in Publishers or aggregators and syndication – it’s an aggregator of knowledge. The Radar is about prioritising, so if companies felt it was important, they could add it onto their scope.

I didn’t include Wikipedia since these days there’s relatively little to do to influence it and links within in it are nofollowed, so there’s limited SEO benefit other than awareness raising.

Of course, if you’re a larger brand it will be part of your representation and its worth monitoring reputation and correcting/contributing via the editors.

By: Neil Thompson

Neil Thompson — Thu, 02 Dec 2010 14:53:54 +0000

Hi Dave – where do you see Wikipedia fitting into the radar?

By: Dave Chaffey

Dave Chaffey — Mon, 18 Oct 2010 19:27:56 +0000

In reply to ruby quince.

“Viral Splashback” – not sure that I like that idea! But it’s great this tool is being passed around and I’m delighted that it’s on the wall – shows we’re helping.

When I get a moment I’ll update with a blank version and a .ppt version.

By: ruby quince

ruby quince — Mon, 18 Oct 2010 10:26:42 +0000

thanks for this. saw it before but several people fowarded it to me again (viral splashback!) so i’ve printed and put it on our wall in the digital department! A lot of the priorities change in line with the specifics of a campaign objective/client. I <3 delicious, but @charliesaidthat has a fair point about stumble