James Gurd - Smart Insights https://www.smartinsights.com/tag/james-gurd/ Digital Marketing > The Marketing Strategy Blog Thu, 20 Mar 2014 16:17:11 +0000 en-US hourly 1 Where is the ‘best’ place to put your CTA? https://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/where-is-the-best-place-to-put-your-cta/ https://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/where-is-the-best-place-to-put-your-cta/#comments Thu, 21 Mar 2013 10:07:26 +0000 http://www.smartinsights.com/?p=20162 Building your landing pages around the call-to-action ‘Best practice’ learning promotes placing the primary CTA (call-to-action) for your landing page near the top of the page, above the fold. At face value, this seems logical, right? You want visitors to …..

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]]> https://www.smartinsights.com/conversion-optimisation/landing-page-optimisation/where-is-the-best-place-to-put-your-cta/feed/ 14 SEO planning and analysis https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/seo-planning/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/seo-planning/#comments Mon, 07 Jan 2013 12:04:41 +0000 http://www.smartinsights.com/?p=19025 Why you should place regular analysis at the heart of your SEO  In this article I will review the importance of regular analysis to help SEOs learn what is and isn’t working on their website, helping to inform optimisation and …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-analytics/seo-planning/feed/ 18 How to identify quality domains for SEO link-building https://www.smartinsights.com/search-engine-optimisation-seo/link-building/how-to-identify-quality-domains-for-seo-link-building/ Wed, 23 May 2012 07:29:09 +0000 http://www.smartinsights.com/?p=13897 Using SEO analysis tools to identify linking opportunities In the latest article in this series on how to use analytics techniques for better SEO we look at the importance of targeting relevant domains for your link building. I'll start by …..

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]]> The role of landing page optimisation and testing in natural search https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/landing-page-optimisation-testing-in-natural-search/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/landing-page-optimisation-testing-in-natural-search/#comments Mon, 16 Apr 2012 13:51:01 +0000 http://www.smartinsights.com/?p=12926 Creating effective landing pages for SEO If you have followed the first six steps in this series on SEO (plus added your own twist and freestyling) you should now be seeing increased coverage (pages & keywords) in search results for …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/landing-page-optimisation-testing-in-natural-search/feed/ 4 Weeding out poor performing keywords with the help of Google Analytics https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/ https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/#comments Tue, 28 Feb 2012 08:01:40 +0000 http://www.smartinsights.com/?p=11309 What is the objective of your SEO program? Actually you will have many but at the heart will be the desire to increase the amount of relevant traffic that hits your website(s) from natural search. The total number of potential …..

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]]> https://www.smartinsights.com/search-engine-optimisation-seo/seo-strategy/weeding-out-poor-performing-keywords-with-the-help-of-google-analytics/feed/ 6 Testing page titles and meta descriptions to boost SEO https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/seo-testing-page-titles/ https://www.smartinsights.com/search-engine-optimisation-seo/on-page-optimisation/seo-testing-page-titles/#comments Tue, 17 Jan 2012 11:45:11 +0000 http://www.smartinsights.com/?p=9227 Part 5 in James Gurd's website optimisation series In Part Five of this SEO series, I'll show how to improve page titles and meta descriptions to increase traffic from natural search. This type of testing should be an integral part …..

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