Web project management - Smart Insights https://www.smartinsights.com/archive/managing-digital-marketing/web-project-management/ Digital Marketing > The Marketing Strategy Blog Mon, 24 Oct 2016 11:55:32 +0000 en-US hourly 1 What percentage of IT projects fail? [#ChartOfTheDay] https://www.smartinsights.com/managing-digital-marketing/web-project-management/percentage-projects-fail-chartoftheday/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/percentage-projects-fail-chartoftheday/#respond Wed, 05 Oct 2016 15:51:18 +0000 http://www.smartinsights.com/?p=78649 Digital marketing systems, CRM roll-out and Big Data project failure rates exceed 50% Long ago, before the World Wide Web (yes such a time does exist, it was in the late 1980s, early 1990s), I worked as an IT project …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/percentage-projects-fail-chartoftheday/feed/ 0 5 Steps to Better Marketing Operations Management https://www.smartinsights.com/managing-digital-marketing/web-project-management/better-marketing-operations-management/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/better-marketing-operations-management/#comments Tue, 19 Aug 2014 14:19:57 +0000 http://www.smartinsights.com/?p=39012 How to save time and reduce waste through better operational planning As the digital marketing environment continues to evolve, introducing efficient marketing practices is more important than ever. Coordinating multiple channels, running integrated campaigns and relying on external partners make …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/better-marketing-operations-management/feed/ 2 Introducing Smarketing https://www.smartinsights.com/managing-digital-marketing/web-project-management/smarketing/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/smarketing/#comments Mon, 27 Jan 2014 17:12:00 +0000 http://www.smartinsights.com/?p=33637 Case study: How Formstack integrate their sales and marketing In most companies, departments stay pretty close to their area of expertise. You each have your own superpowers and know your strengths. It’s difficult to get out of the comfort zone …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/smarketing/feed/ 4 How to Successfully use the Agile process in creative projects https://www.smartinsights.com/managing-digital-marketing/web-project-management/agile-project-process/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/agile-project-process/#comments Tue, 20 Aug 2013 10:50:00 +0000 http://www.smartinsights.com/?p=28903 Using the Agile process to achieve results faster and reduce development time While the concept of Agile (Yes, with a capital 'A'), may have started out as a software development technique, the concept has now spread across other areas of …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/agile-project-process/feed/ 2 The Converged Media Imperative https://www.smartinsights.com/managing-digital-marketing/web-project-management/the-converged-media-imperative/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/the-converged-media-imperative/#respond Fri, 27 Jul 2012 07:01:26 +0000 http://www.smartinsights.com/?p=16051 Recommendations on managing today's media in a new report from the Altimeter Group Altimeter's new report, "The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media" by Rebecca Lieb and Jeremiah Owyang is very good read. I'll summarise it with …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/the-converged-media-imperative/feed/ 0 How to measure social business interactions https://www.smartinsights.com/managing-digital-marketing/web-project-management/how-to-measure-social-business-interactions/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/how-to-measure-social-business-interactions/#respond Wed, 27 Jun 2012 10:21:35 +0000 http://www.smartinsights.com/?p=15012 Setting the right goals and KPIs for using internal company networks to support social business Social networking has altered the way companies engage with their customers, changing their approach to areas such as customer service and brand management. Leading organisations …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/how-to-measure-social-business-interactions/feed/ 0 20 issues you must consider for a website relaunch https://www.smartinsights.com/managing-digital-marketing/web-project-management/20-issues-you-must-consider-for-a-website-relaunch/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/20-issues-you-must-consider-for-a-website-relaunch/#comments Thu, 24 May 2012 07:56:54 +0000 http://www.smartinsights.com/?p=14018 "From the trenches" advice from web managers Managing a website relaunch is not straightforward, there are so many issues to consider from marketing strategy, customer experience to content strategy to the technical challenges of selecting and integrating different technology platforms …..

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]]> https://www.smartinsights.com/managing-digital-marketing/web-project-management/20-issues-you-must-consider-for-a-website-relaunch/feed/ 9 Turning a Strategy into Action https://www.smartinsights.com/managing-digital-marketing/web-project-management/turning-a-strategy-into-action/ https://www.smartinsights.com/managing-digital-marketing/web-project-management/turning-a-strategy-into-action/#comments Thu, 19 Jan 2012 15:46:43 +0000 http://www.smartinsights.com/?p=9750 A 5 step process using 90-day time-boxes to help implement your plans The start of a new year always brings a period of reflection and forward planning. New strategies are created and exciting initiatives are launched. It's often the case though, …..

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